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Vivid | LG MoodUP

Dive into the world of MoodUP by LG, an interactive activation featured at VIVID Sydney in 2023.

Teaming up with Zebrar in collaboration with Omnicom Media Group, I contributed to the design of the user interface and overall aesthetic of this immersive experience, inspired by LG's MoodUP technology. Guests were invited to enter an LED tunnel and engage in an interactive quiz. Leveraging Unity and skeletal tracking technology, guest movements influenced real-time particle behavior based on mood-related questions.

We effortlessly translated the LG MoodUp brand into an immersive game interface and crafted a dynamic particle system with intricate behaviors and attributes to showcase the vibrant range of colors and moods found on LG's new fridge panels.

Clients: LG x Vivid

Production: Zebrar

Agency: Omnicom Media Group

Creative Director: Georges Kacevski

The Activation